Let me tell you one simple fact: your brand needs a social media presence immediately! It doesn’t matter if you have a small or large business. Nowadays, it is more than necessary to grow a social media account. This can increase brand awareness and trustworthiness while offering access to valuable information concerning your audience. Social media engagement is an important aspect, no matter what your marketing approaches are. Are you looking for a complete guide for growing your social media accounts? You’re in the right spot! Plus, discover 5 Tips for Growing Your Social Media Accounts.
Why Is Social Media Engagement So Important?
If you’re reading this complete guide for growing your social media accounts, you most likely look forward to useful tips and tricks. But before I share that, let me tell you about the importance of social media engagement.
Social media engagement helps you measure how your audience interacts with your account and the content you share. It can include a broad range of actions, such as:
- Likes and Favorites
- Comments, DMs, Replies
- Shares and Retweets
Organic reach is important for your brand, and an active social media account can generate it. Remember that Facebook uses engagement to discover which post should be prioritized. And the best part about social media engagement is that it builds awareness. Growing your social media accounts will get you the attention you’re looking forward to!
Social Media is Vital for Business!
Growing your social media accounts isn’t optional anymore! It is part of digital marketing strategies, and it can provide incredible results. My top reasons why social media is important for any business are:
- It boosts brand awareness and visibility!
- It is cost-effective and can generate impressive ROI!
- It improves brand loyalty and engagement!
- It supports customer satisfaction!
- It contributes to your SEO ranking approaches!
Regularly updating and implementing a social media marketing strategy will lead to increased traffic, brand loyalty, and improved SEO. Remember that the earlier you start, the faster you’ll see the growth in your business!
Learn How to Start Growing your Social Media Accounts Today
A consistent and authentic voice is the starting point for any social media account. But as you probably already know, this isn’t enough. In order to boost social media engagement, you’ll actually need to be social. This means you should encourage your audience to engage and, of course, that you should answer any comments your community has.
You can discover some of the social media hacks I use below! Check out my 5 tips for growing your social media accounts:
5 Tips for Growing Your Social Media Accounts
Discover some social media hacks! Check out these 5 tips for growing your social media accounts:
Use a content calendar to pre-plan content!
A content calendar will help ensure that your content is relevant, interesting and different each time. Your posts want to have variety between behind-the-scenes content, inspirational content, your product/services and whatever else provides VALUE to your audience. A content calendar will also ensure your posting frequently, at least 3-5x a week/minimum.
Set SMART goals!
This will help narrow down what your social media objective is. Adapt SMART goals to set goals that are specific, measurable, achievable, relevant and time-bound. For example: “We’ll increase our Facebook response by 25% by the end of the first quarter”.
- Specific: We’ve identified the social media platform and a metric (response rate).
- Measurable: Choose how to measure the response rate. This can be done using Facebook analytics.
- Achievable: Set a goal that is reasonable. You can’t make a significant difference in just one day, but by planning by quarter you set yourself up for success.
- Relevant: Any positive impact on your social media accounts is relevant to your business.
- Time-Bound: Set yourself up for success with a reasonable timeframe. This goal will need to be met by the end of the first quarter.
Seek relationships, not just followers
Be sure to actually engage with others on social media. This means liking, and commenting on other people’s content. You don’t want to take the SOCIAL out of social media. Take the time to actually connect with others and don’t be afraid to send direct messages. What are some easy ways to engage? Answer people’s questions, reply when people @mention you, or just simply reply on posts you enjoy to start a conversation.
Use Scheduling Tools
Use tools to schedule your posts ahead of time. This will not only ensure that your posting relevant content often, but will also make it easy for you to plan ahead. Long gone are the days when each day you’d have to come up with the content on the spot. Instead, use free tools like the Facebook Publishing tool to preplan your content a day, week and even months in advance. Use tools to free up your time so you can focus on other important tasks! Learn about free tools in my Facebook Business Manager Course
Don’t be shy to put yourself out there. People want to see you. Human beings connect with other humans! Be sure to showcase your goods/services using videos. Videos have a higher conversation rate and will be much more engaging than a simple post. Are you reluctant to put yourself on camera? What are you afraid of? Rise to challenges so you can bring your business to the next level.
Growing Your Social Media Account: What To Do Next?
At first glance, it might seem simple to set up and manage a social media account. But during my career in this field, I discovered that social media success comes from attention to detail in most cases. Growing your social media account is all about keeping pace with changes. Constantly analyzing your results can help you reach your promotional goals.
Content on social media sends a brand signal that contributes to your business’ validity, integrity, and trustworthiness. So, it is always best to allow a professional to oversee your social media journey! It can save you a lot of time and money. But the best part about collaborating with a social media expert is that you’ll manage to get your voice heard on social media!
Facebook Business Manager Course
Looking for more help to grow your social media accounts? Become empowered to manage and grow your own Facebook business page with an interactive online course. My Facebook Business Manager Course.
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