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Are you a business owner that’s looking to increase brand awareness and increase traffic to your website? Of course, you are, since you’re reading this informative blog post! Have you been running pay-per-click (PPC) campaigns and looking for something more? I understand you; that’s why I use Google Display Ads for my clients. Take advantage of the Google Display Network to broadcast your ad to thousands, if not millions of people. By running a Google Intent Ad or Google remarketing, you can increase brand awareness while also increasing the traffic your website receives. By remarketing Google ads, you’re able to bring people back to your website. In other words, long gone are the days of chasing customers. Now, you can use digital marketing strategies to get people back to your business. Are you curious about how to take advantage of Google display ads? Do your business a favour and keep reading!

What are Google Display Ads?

I’ve found them to be cheaper than running pay-per-click (PPC) campaigns in my experience with running Google display ads. They can be incredibly useful at showing your desired ad to people that have searched for specific keywords in the past. Using Google Display Ads, your business can target people searching for your unique product and/or services. 

how to take advantage of google display ads

What is audience targeting?

Also, instead of targeting keywords, you can target specific audiences. Audience targeting is excellent if your website is already receiving a lot of traffic and so you can create an online customer persona. Then, your ads can be shown to specific people in this specific “audience.” If you don’t have a lot of website traffic yet, don’t worry, you can focus on bidding for keywords instead of audiences. 

What is the Google Display Network?

If your business is not yet ranking on the first page of Google, using the Google Display Network is a great way to improve your brand awareness. By basically using the world-wide-web, Google will show your ads to people using your targeted keywords in the Google search engine. The Google Display Network is a vast collection of over 2 million websites where your ads could appear. Create ads, videos, or text to be shown throughout the Google Display Network.

intent display google ads
retarged google display ads

How to Take Advantage of Google Display Ads for Brand Awareness

Brand awareness can help boost your business by showing your ads to people who are actively looking for your services on Google. You can target exactly which keywords you wish to bid for, so for example, let’s say you have an appliance repair business and want to target all keywords pretraining to “appliance repair”. Then, Google will show your ads to everyone searching for such keywords in a specific geographical location. Chances are, you will benefit from a lot of impressions and a low cost-per-click (CPC). Get in front of the people you want to serve by maximizing Google Display Ads. There are two kinds, Intent and retargeting google ads. Let’s explore the differences.

how to use google display ads

Google Custom Intent Ad

Running a Google Custom Intent Ad is a great way to target people who are currently researching specific topics related to your business niche. Using Google Adwords, you can create a campaign to target exact keywords. There are many benefits to using a Google Custom Intent Ad, for example:

  • Take advantage of your competitor’s data

    You can target your competitors’ traffic and convert them into your own paying customers. Yes, you can target traffic from another business’s traffic! Using custom intent audiences, you can market your goods or services to your competition without them even knowing! You need to know who your competition is, and you’re golden!

  • Compete for your competitor’s traffic

     Instead of just retargeting people who have visited your website, you can take advantage of people who visited your competition’s website. This is incredibly beneficial if your website does not currently receive a lot of traffic, as a retargeting campaign will not work for you.

  • Get a better opportunity to be an industry leader

    Through the power of brand awareness, you can get in front of people who are actively searching for your services. You could also become an industry leader with robust search engine optimization (SEO), but if you’re just starting out, custom intent audiences allow you to thrive quickly.

  • Save money

    With custom intent audiences, you’re less likely to spend money for nothing. As this digital marketing strategy allows you to connect directly with customers who want your services. Therefore, the ads are only shown to potential customers instead of the general masses. This is much more powerful than Facebook advertising.

 

how to take advantage of google display ads

Remarketing Google Ads

Here, we are using a digital marketing strategy to retarget people who have already visited your site. However, the first time around, they did not take action. So, let’s say someone visited your website, and didn’t initiate a phone call, fill out a contact form, subscribe to your newsletter or add an item into the cart. Now, using the Google Ads Remarketing tool, you can show targeted ads to this specific audience. A side note is you will need a lot of website traffic to generate a remarketing google ads campaign. If you are able to create the campaign, it’s a great way to receive sales as by re-targeting people, they will be more familiar with your brand and more likely to take a desired action on your website. There are a few different types of remarketing you can do. For example, remarketing for mobile apps, video remarketing and more. 

The Advantage of Google Display Ads

Are you looking to stimulate brand awareness by showing your specific ads to potential customers? Then, don’t miss out on the opportunity to use Google Display Ads. I can help you set up the campaign, identify your target audience, create compelling ads, and monitor the progress of your campaign. Work with a Google digital marketing expert to really grow your business! Collaborate with me, so you can focus your attention on running your business. I’d be happy to offer a free consultation so you can learn more about how Google display ads will uniquely benefit your business. Contact me today.

Are you a business owner that’s looking to increase brand awareness and increase traffic to your website? Of course, you are, since you’re reading this informative blog post! Have you been running pay-per-click (PPC) campaigns and looking for something more? I understand you; that’s why I use Google Display Ads for my clients. Take advantage of the Google Display Network to broadcast your ad to thousands, if not millions of people. By running a Google Intent Ad or Google remarketing, you can increase brand awareness while also increasing the traffic your website receives. By remarketing Google ads, you’re able to bring people back to your website. In other words, long gone are the days of chasing customers. Now, you can use digital marketing strategies to get people back to your business. Are you curious about how to take advantage of Google display ads? Do your business a favour and keep reading!

how to take advantage of google display ads

What are Google Display Ads?

I’ve found them to be cheaper than running pay-per-click (PPC) campaigns in my experience with running Google display ads. They can be incredibly useful at showing your desired ad to people that have searched for specific keywords in the past. Using Google Display Ads, your business can target people searching for your unique product and/or services. 

how to take advantage of google display ads

What is audience targeting?

Also, instead of targeting keywords, you can target specific audiences. Audience targeting is excellent if your website is already receiving a lot of traffic and so you can create an online customer persona. Then, your ads can be shown to specific people in this specific “audience.” If you don’t have a lot of website traffic yet, don’t worry, you can focus on bidding for keywords instead of audiences. 

What is the Google Display Network?

If your business is not yet ranking on the first page of Google, using the Google Display Network is a great way to improve your brand awareness. By basically using the world-wide-web, Google will show your ads to people using your targeted keywords in the Google search engine. The Google Display Network is a vast collection of over 2 million websites where your ads could appear. Create ads, videos, or text to be shown throughout the Google Display Network.

intent display google ads retarged google display ads

How to Take Advantage of Google Display Ads for Brand Awareness

Brand awareness can help boost your business by showing your ads to people who are actively looking for your services on Google. You can target exactly which keywords you wish to bid for, so for example, let’s say you have an appliance repair business and want to target all keywords pretraining to “appliance repair”. Then, Google will show your ads to everyone searching for such keywords in a specific geographical location. Chances are, you will benefit from a lot of impressions and a low cost-per-click (CPC). Get in front of the people you want to serve by maximizing Google Display Ads. There are two kinds, Intent and retargeting google ads. Let’s explore the differences.

how to use google display ads

Google Custom Intent Ad

Running a Google Custom Intent Ad is a great way to target people who are currently researching specific topics related to your business niche. Using Google Adwords, you can create a campaign to target exact keywords. There are many benefits to using a Google Custom Intent Ad, for example:

  • Take advantage of your competitor’s data

    You can target your competitors’ traffic and convert them into your own paying customers. Yes, you can target traffic from another business’s traffic! Using custom intent audiences, you can market your goods or services to your competition without them even knowing! You need to know who your competition is, and you’re golden!

  • Compete for your competitor’s traffic

     Instead of just retargeting people who have visited your website, you can take advantage of people who visited your competition’s website. This is incredibly beneficial if your website does not currently receive a lot of traffic, as a retargeting campaign will not work for you.

  • Get a better opportunity to be an industry leader

    Through the power of brand awareness, you can get in front of people who are actively searching for your services. You could also become an industry leader with robust search engine optimization (SEO), but if you’re just starting out, custom intent audiences allow you to thrive quickly.

  • Save money

    With custom intent audiences, you’re less likely to spend money for nothing. As this digital marketing strategy allows you to connect directly with customers who want your services. Therefore, the ads are only shown to potential customers instead of the general masses. This is much more powerful than Facebook advertising.

 

how to take advantage of google display ads

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