In 2021, taking a business online is more than necessary! No matter if you have a physical location or not, creating a powerful online presence is a must if you aim to stand out from the competition. There are numerous tips about putting the basis of your online business strategy, as I show you next! Read this to learn how to plan your online business strategy and overcome your competition!
Learn How to Plan Your Online Business Strategy
1. Think About What You’re Offering and What Your Competitors Aren’t!
If you want to stand out from the competition, you should think about why your business is unique. Maybe you’re offering a demo product. Or perhaps you’re encouraging people to try your product or services with a discount coupon. Whatever it is, reviewing your business is the primary step towards taking your business online.
2. Create or Upgrade Your Brand’s Website!
Now that you know how your business is unique, you should pay close attention to your website. This is the online business card of your brand. And the general rule says that you’ll require a user-friendly platform, easy to navigate and understand. Moreover, the content and visual cues must be qualitative, which is why you’ll need both an SEO and copywriter expert. It’s ideal if you can find someone that can take care of both for you, like Kathleen Parisien 🙂
3. Set Up Attractive Social Media Accounts!
It is not enough to have a compelling business website. Using social media accounts to keep your customers and potential customers up to date is vital for your online success. Social media platforms represent excellent engagement tools, which can boost your credibility and aid you stand out from the competition.
4. Don’t Forget About Google My Business Page!
A Google My Business page is yet another important step in your online business strategy. Since most users use Google to search for information, having such a page for your brand will increase awareness, trustworthiness, and the ease of access to your brand. Besides, it can feature you on Google Maps, allowing your potential clients to engage with ease. If you want your clients to find you, having a Google business page is essential. See my Google business page! Be sure to always keep your listing active. Keep your hours relevant and post frequent pictures about your product and/or services.
5. Don’t Be Afraid To Ask For Testimonials!
Well, an online business can stand out from the competition with real and truthful testimonials. Your clients know you have qualitative services or products to offer, to encourage them to share their opinion is a must. Testimonials can convince potential clients to transform into real customers. So, don’t avoid asking your loyal customers to share their reviews on Google, social media accounts, or directly on your website! Are you not sure how to ask for testimonials? Contact me to receive a free template that’s guaranteed to give you numerous 5-star reviews!
6. Use The Services Of An SEO Expert!
A professional and smart SEO strategy is another approach necessary for taking a business online. But sometimes, doing your own keyword research can do more harm than good. Luckily, with an SEO expert’s services, you can benefit from the necessary expertise that will make your brand stand out from the competition. Understanding how SEO works for your niche can make your business successful! Working with an SEO professional is beneficial as they will use tools to target the best keywords to target. Allow an SEO professional to grow your business so you can focus on your business!
Have you learned how to plan your online business strategy?
Overall, taking a business online is all about attention to detail. It would be best if you start by optimizing your website for the best user experience. And you can continue by putting the basis of a robust social media presence. Your goal should be to create a community around your brand so that you stand out from the competition! When starting out, be sure to ask for professional help. Achieve brand awareness quicker and more efficiently with Kathleen Parisien, your digital marketing specialist. Book a free consultation today!