Local SEO Solutions

Optimize Your Website For Local Searches

To make your website more visible in local search results, try to optimize it with keywords and phrases that are relevant to the geographical location where you plan on marketing. For instance, if you’re an appliance repair company in Ottawa, you want to create pages and content with the keyword “Appliance Repair Ottawa“.  

Not only does the content matter, but so does coding. Local schema tags should be added to every page of your website to help rank higher in local searches. Plus, each photo on your website should also have geotags embedded into the pictures to appear on Google maps.

Get involved with the community and create local content

It’s important to be active online as it is offline. This means physically attending local networking events, community engagements and other community events. By being active in the community, it’s an easy way to spread the word about your business, without having to pay for ads. But, Google AdWords can help you too!

Use Google AdWords to target local customers

Google AdWords is an advertising platform that helps search engine marketers (SEM) reach potential customers in their targeted area. It can be used to create targeted ads for local searches or even targeted areas! The best part about using this tool? You don’t have to take much action. For example, just enter the city and Google will show you how many people are searching near you. From doing keyword research you can identify which keywords those individuals might use when looking up something online. 

Monitor your online reputation and respond to Google reviews promptly

Unfortunately I see so many businesses not actively using their Google business listing. Firstly, a lot of business owners are too shy to even ask for reviews. And, then if they do get reviews, they hardly answer them! Answering your customer reviews is not only good for relationship building, but if you answer the reviews strategically, then you can rank higher! For example, if you have a plumbing company in Ottawa, it’s best to answer your reviews with the keyword “Ottawa Plumbing Services”. So, you’d write something like:

Hi, client name,
Thank you for leaving a 5 star review of our Ottawa Plumbing Services. We really appreciate your recommendation of our toilet installation services. Thanks to customers like you, we’re able to provide more plumbing services in Ottawa. 

Make it easy for customers to find you!

Include your address, phone number, and hours of operation on your website

Your customers are looking for you, so make it easy to find! Include your address, email address and phone number on the website. The best way is by including this information in an obvious location like above all other text or at least somewhere closeby. People shouldn’t have to search hard for how to contact you. Be sure to add your contact information somewhere where they’ll be able see them while browsing around your website. Plus, you want to add your contact information to your Google Business Listing. For Local SEO purposes, it’s also important to list your business on all social media platforms and online directories. Each registry or social media platform must have all the same consistent name and contact information to be effective.